Measure Awareness

rulerThe overall objective of this research is to measure awareness, attitudes, and usage of the company among both customers and non-customers in order to determine whether the company should increase the product base or increase their customer base, as well as what additional products or services are needed in the future.

Specific objectives include measuring:

• Awareness of the company and its major competitors

• Primary Building Material Suppliers

• Reason for using Primary Supplier

• Preference for using one or more than one supplier and reasons

• Satisfaction with Range of Products/Services Offered

• Rating of company vs. competitors

• Likelihood of using new or additional products and services provided by the company

• Respondent company profile